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The 7 Year Itch & Picking Just One Door

05 June

Hi Everyone! 

Big news… Really Big News actually.  No time for pictures today -I just have to tell you something.

We’re restructuring Bella Villa.  By restructuring, I mean, changing the model so that I can focus (Squirrel!) on the part of the business that will give me greater flexibility and more time to actually live life. I love doors! I would go through every single one if I could. But I’m picking just one main door and behind it is Vintage Rentals!  

  

 

Wow! I finally said it!

Eeek!!  It’s taken me WEEKS to write this note, partially because I’ve been busy decorating an awesome house, cottage and barn in between several beautiful weddings, rehearsals, photo shoots and company events!!! Also because, seriously, who wants to sit at their desk and write this?  

Indeed, after 7 ½ years of offering a cool and classy shop in the great little village of Aldie (many thanks to the contribution of my family of dealers I might add), I’ve finally come to accept that, I really cannot do both jobs in the awesome and amazing way that I would like. Therefore, I am closing the door, as it were, to the retail storefront of Bella Villa. While I will miss the daily interaction with all of you, my wonderful customers and friends, I confess I am beyond excited about the change because I’m keeping the Annex as the warehouse for my Vintage Rentals inventory (along with the Squirrel Barn Studio and the Middleburg Events Studio). I will have more time to do everything better! Well, less than everything, but still alot!  I’m still going to sell directly to design clients. I’m still styling and designing and might do a show or two… I’m just not running a shop anymore. : )   

So this is how it’s goin’ down, folks.  The transition is already well underway and everything is happening super fast!!
 
The shop is closing on Friday, June 26th. Bella Villa items that are not being absorbed into the rentals inventory are 30% off!!!
 
Our hours for the last 3 weeks are Wednesday thru Sunday 11 to 5ish. Closed Monday and Tuesday.

One of the best things about the change is that not only do I get to stay in the Village, hang out at Wally’s wine shop, and continue to contribute to the Aldie Heritage Association, but I also get to decide who will be taking over the Bella Villa space, and thus be my new neighbor!!  I’m in the process of recruiting someone new to come to the village and am super excited because we’re in talks with another antiques shop, a consignment shop, a tea shop and a group of gals that want to open an Etsy-like boutique shop. All this from word-of-mouth! I wish they could all come! Aldie rocks!  

On that note, I’m still taking inquiries and a final decision will be made by July 15th if not sooner, so if you’re interested in opening your own doors in Aldie (and have me and Wally as your neighbors), send me a note, and I’ll send you the Request for Interest form. They’re due by June 26th.

Last but not least, I’m happy to report that my dealers were quickly invited to join other shops. Doors everywhere! I’ll have more on that in a subsequent post. Meanwhile, as Father’s Day is quickly approaching, I invite you to come check out the wares of our super awesome “Men’s Den” dealer, aka The Hound Dog, aka The Marlboro Man, the one and only, Chris Mueller!!

I’ll be at the shop today and Sunday if you want to pop in!  : )   

Mwa!!

Rosanna

Open House This Saturday

03 December

Thank you so much for all the love and support (and purchases!) during our anniversary celebration as well as the Thanksgiving weekend!! We were wonderfully busy and so enjoyed visiting with you and meeting your family and friends!! Here we are at the end of the night… toasting another great year!

Thank you Loudoun County Style for the beautiful flowers and for unexpectedly coming to photograph our special day! Lots more pics of shenanigans and vintage stuff on Facebook!

You’re all invited to join us again this Saturday Dec 6th, 10am – 5pm for our Holiday Open House and Wally’s Wine Tasting!!

 

More deliciousness will be on the menu!  And the fantastic handmade bird houses / doll houses are going on sale for the entire month of December!! Get yours while they last – American made!!

 

Don’t forget this Saturday is also Christmas in Middleburg!! Check out the itinerary and make a day of it!!

 

Especially this time of year, there’s nothing more heartwarming than enjoying the simple pleasures of our small rural villages.

 

Shop local, Support Small, Enjoy the Village.

 

It’s because of all of you that we are here.

Thank you!!

7 Year Anniversary Celebration

17 November

Come celebrate with us this Saturday, November 22nd at Bella Villa!!  

http://bellavillashop.com/

We’ll have delicious food all day and the Aldie Peddler is hosting their annual Thanksgiving Wine Tasting from 1-4pm next door.

The shop is decked out with Thanksgiving AND Christmas, Fall and Winter Home decor!

We are so happy to be celebrating 7 wonderful years in

Aldie!!

 Come enjoy some delicious homemade food, inspirational decor for your home and find unique and wonderful gifts for your family and friends.

This Saturday, November 22nd, 10am – 5pm at Bella Villa in Aldie, Virginia. For sneak peeks, come this week – I’ll be there starting Tuesday at 10am! ish. Yah, who are we kidding? 10-ish. ;)

Rosanna

 

 

Reply to this email or Call for questions
(571) 921-0356
 WINTER SHOP HOURS
10ish to 5ish Wednesday thru Saturday
and
12 to 5 Sundays

FORTY

10 October

So the last newsletter I sent was titled “Just Got Back from Italy” and how I was looking forward to Loudoun’s food and wine festival Epicurience Virginia… I had every intention of sending more pics from Ischia along with a how-to video on eggplant parmesan the way my Zia Giovanna makes it… I was going to send pictures of all the fabulous vintage furniture I set up in the Epicurience VIP lounge and the video on how to carve a whole pig…

I’ve since helped style some of the most beautiful photo shoots and weddings yet!!

   

And at Villa Smith, we’ve given our little country bathroom a face lift.  More pics later.

   

We have gorgeous inventory at Bella Villa coming in daily! And new dealers with seriously awesome looks upstairs, whose stuff has already been selling!!

 I have great garden pictures with tasty and easy food suggestions. And there’s stuff you need to know about awesome local events! For instance, ALDIE HARVEST FESTIVAL is NEXT SATURDAY!! WHAT??

Somehow the days and weeks keep passing, and yesterday…. yesterday I turned 40.  FORTY.  Really???  WHERE has the time gone?

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I spent the morning of my 40th birthday doing what I love most, decorating with one of my dear friends who helped me for hours until we finally took a quick break at 4pm for another love – bread, decadent cheese and wine! We didn’t even stop to take a selfie!

And then… for the first time ever, little Gianni, Siena, Rocco and Carlo came to visit!!! They’re here in Virginia!!!  They all poured out of the van and literally ran up to me and hugged me one by one and then all together hollering Happy Birthday!!! at the top of their lungs. Even little 2 1/2 yr old Carlo.  I just loved every single second of it!! PLUS my Mom and Dad are here too!  And my brother Giancarlo and his beautiful wife Tina (the kids’ parents), and my middle brother Paolo too!!!  Yesterday’s hugs were some of the best I ever had. Almost everyone in my immediate family is here in Virginia, for me, on my 40th birthday.

Am missing my little brother Marco and Paolo’s fiance Gina so we’ll have to do sushi on my next trip to Cali.  Sushi fixes everything.

So I’ve just been busy, and this is why I haven’t been sending newsletters.  I didn’t even take pictures yesterday (with my own camera anyway). I just wanted to live it.  I just wanted to answer every curious question, and teach them all, and show them all, everything about our life here in Virginia, and all at once which is how they ask questions!!

Forty gets here pretty fast.  And I didn’t want to miss any of it!!

Oh. One more thing. The shop will be closed tomorrow, Saturday, October 11th because we’re celebrating my being 40, and my precious nephew, Gianni who turns 10 tomorrow, and I don’t want to miss a single thing about that either.
Since the folks at Bella Villa are like family to me too, the shop will be closed.

See you next Saturday, October 18th at the Aldie Harvest Festival!!!

Ciao!!

Rosanna

  

the Bella Villa family: Sharon

01 May

You may know that Bella Villa is home to 7 dealers besides me, all of whom have their own sources, skills, paint methods, and overall looks.  It’s not like an antiques mall with 10 by 10 booths cluttered and filled with rinky dink collectibles.

IMG_0001At Bella Villa, each space has its own classy look, and most folks don’t realize where one dealer starts and another begins because we all blend so well together.  

IMG_0008For those who visit often, you know that it’s like having 8 shops in one because  we all have our own sporadic schedules for refilling and refoofing our spaces, which means you can inevitably find new merchandise all the time! 

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First in this series of posts about our Bella Villa family is Sharon Phillips. She always has at least one thing beach-related in her space.

IMG_0005Sporting  a seaside weathered look with a nod toward French,  Italian, or Industrial, her style is understated and always hip.

IMG_0012She never uses bright colors… always muted, always peaceful, always soothing, even when she uses black.

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If you’re shopping for your beach house or if you wish your regular house reminded you of the beach, Sharon has you covered!

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Her silver-haired RayBan wearing hubby, Jerry, will happily chat you up at the Eastern Market in DC where he sells her wares every sunny Sunday.  And you can friend Sharon on Facebook here - she usually posts pics of her Bella Villa bound stuff so you’ll get sneak peeks! 

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Hope you enjoyed the tour of some of the great stuff Sharon just brought to her space this week!  

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That super comfy pair of perfectly chippy Bar Harbor wicker chairs (with octopus pillows, no less!) will not last! Cheers!

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