The 7 Year Itch & Picking Just One Door

05 June

Hi Everyone! 

Big news… Really Big News actually.  No time for pictures today -I just have to tell you something.

We’re restructuring Bella Villa.  By restructuring, I mean, changing the model so that I can focus (Squirrel!) on the part of the business that will give me greater flexibility and more time to actually live life. I love doors! I would go through every single one if I could. But I’m picking just one main door and behind it is Vintage Rentals!  

  

 

Wow! I finally said it!

Eeek!!  It’s taken me WEEKS to write this note, partially because I’ve been busy decorating an awesome house, cottage and barn in between several beautiful weddings, rehearsals, photo shoots and company events!!! Also because, seriously, who wants to sit at their desk and write this?  

Indeed, after 7 ½ years of offering a cool and classy shop in the great little village of Aldie (many thanks to the contribution of my family of dealers I might add), I’ve finally come to accept that, I really cannot do both jobs in the awesome and amazing way that I would like. Therefore, I am closing the door, as it were, to the retail storefront of Bella Villa. While I will miss the daily interaction with all of you, my wonderful customers and friends, I confess I am beyond excited about the change because I’m keeping the Annex as the warehouse for my Vintage Rentals inventory (along with the Squirrel Barn Studio and the Middleburg Events Studio). I will have more time to do everything better! Well, less than everything, but still alot!  I’m still going to sell directly to design clients. I’m still styling and designing and might do a show or two… I’m just not running a shop anymore. : )   

So this is how it’s goin’ down, folks.  The transition is already well underway and everything is happening super fast!!
 
The shop is closing on Friday, June 26th. Bella Villa items that are not being absorbed into the rentals inventory are 30% off!!!
 
Our hours for the last 3 weeks are Wednesday thru Sunday 11 to 5ish. Closed Monday and Tuesday.

One of the best things about the change is that not only do I get to stay in the Village, hang out at Wally’s wine shop, and continue to contribute to the Aldie Heritage Association, but I also get to decide who will be taking over the Bella Villa space, and thus be my new neighbor!!  I’m in the process of recruiting someone new to come to the village and am super excited because we’re in talks with another antiques shop, a consignment shop, a tea shop and a group of gals that want to open an Etsy-like boutique shop. All this from word-of-mouth! I wish they could all come! Aldie rocks!  

On that note, I’m still taking inquiries and a final decision will be made by July 15th if not sooner, so if you’re interested in opening your own doors in Aldie (and have me and Wally as your neighbors), send me a note, and I’ll send you the Request for Interest form. They’re due by June 26th.

Last but not least, I’m happy to report that my dealers were quickly invited to join other shops. Doors everywhere! I’ll have more on that in a subsequent post. Meanwhile, as Father’s Day is quickly approaching, I invite you to come check out the wares of our super awesome “Men’s Den” dealer, aka The Hound Dog, aka The Marlboro Man, the one and only, Chris Mueller!!

I’ll be at the shop today and Sunday if you want to pop in!  : )   

Mwa!!

Rosanna

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